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— Journal
Articles on formulation, active ingredients and cosmetics rituals of natural origin. ISO 16128 certification, natural origin and efficacy without compromise.
FormulaciónA very low price in cosmetics is never a coincidence. We look, without pointing fingers, at the formulation and packaging decisions behind a €2 shampoo — and what you gain or lose with each choice.
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SostenibilidadIn the 1980s, Mercedes built the most durable car in its history — then decided never to do it again. The same logic explains why we keep buying single-use packaging instead of refills.
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SostenibilidadTetra Pak has been marketed as the sustainable packaging for decades. Data shows that in Spain only 21% is truly recycled. What happens to the rest will surprise you.
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SostenibilidadIs glass always more sustainable than plastic? The data says otherwise. We explain why we choose recyclable PET and BiB, and what lifecycle studies say about the real footprint of packaging.
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CosméticaArgan oil, virgin olive and lavender: the three botanical pillars of Natura Esencials. Discover where we source them, what they do for your skin, and why we choose them over cheaper alternatives.
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CosméticaHair pH ranges from 4.5 to 5.5. A shampoo with too high a pH damages the cuticle. We explain the science behind our formulation.
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HogarConventional cleaning products contain compounds that irritate the airways and skin. Our Home line proves that efficacy and naturalness are not at odds.
Read article →FormulaciónISO 16128 is the international standard that defines what constitutes a natural ingredient in cosmetics. Not all products claiming to be natural truly are. We explain how to interpret it.
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